Kelvin Mulholland, Norfolk Island Fitness & Health takes a break at the island’s Moreton Bay fig trees Kelvin Mulholland, Norfolk Island Fitness & Health takes a break at the island’s Moreton Bay fig trees

New tourism vibe ticks boxes for younger market

New tourism and hospitality operations are popping up in Norfolk Island to cater for the younger demographic that is discovering the destination.

These include activity operators, eateries and shops, says Rose Evans, team leader tourism and economic development. ‘We’ve seen great growth in new businesses that have a younger vibe and are environmentally aware, like eco-store, Prenke.’

Some are summer operations like Permanent Vacations that offers mountain biking and snorkelling combos. Norfolk Island Fitness & Health, the island’s only gym is offering guided e-bike tours. Co-owner Kelvin Mulholland says the tours ‘took off’ straight away when they were launched 18 months ago. ‘We aim for a fitness element to the ride but the e-bikes make it a lot more enjoyable when it comes to getting up the island’s steep hills,’ says Mulholland who has had the full range of ages on his bikes – from 20 to 80 year-olds. ‘One to two-hour rides are the most popular, and visitors can choose where they would like to go. The rates are A$35, A$55 and A$75 for one, two and three hour rides. Mulholland has had great feedback from customers and plans to buy more bikes. He presently has three bikes so can take two riders per guided tour.

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