Jenny Aitken Jenny Aitken

Familiar face at Sunshine Coast

Former Tourism Australia New Zealand manager, Jenny Aitken, will now represent the Sunshine Coast region.

Aitken spent 12 years at the helm of Tourism Australia in New Zealand.

New Zealand is the Sunshine Coast’s primary international market, attracting 84,000 visitors to year end March 2020, an increase of 20.5% from the previous year.

With the prospect of New Zealand returning as Australia’s first inbound international market, interim-CEO of Visit Sunshine Coast, Craig Davidson, says the timing of Aitken’s appointment will provide a major boost in confidence for the Sunshine Coast region’s tourism operators.


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