Jeeyoon Lee is from Seoul, with extensive experience across the travel industry. Lee will be working with trade partners and media to continue the momentum, growth and recognition of Korea as an exciting new destination for New Zealanders. Last year 42,177 Kiwis visited South Korea, an increase of 5.6% (source Korea Tourism Statistics).
Industry-wide market research commissioned by KTO at the end of 2024 revealed a New Zealand travel trade which recognises the potential to grow Kiwi visitors. In particular, according to the 547 travel agent respondents, Korea overperforms in the areas of having ‘interesting history, heritage and culture’ as well as ‘great food and drink’.
The 2025 marketing approach will continue to educate travel agents, build the range of available tour products and showcase Korea to trade and consumers via targeted trade and media partnerships.