Ensuring that the range of experiences and products grow in line with expected demand is a key priority for Tourism Fiji, says chief executive officer Brent Hill.

Well known hotels around Denarau and the Coral Coast are already showing a sharp revival since Fiji reopened late last year.

Demand for a Fiji holiday has seen 66% of all international outbound flights from Australia in October being booked directly to the destination and accounting for 29% of all flights being made, second only to domestic travel.

Hotels and resorts are seeing significant bookings for multi-generation families. Many resorts are booking out, and according to one of Australia’s largest online travel agencies, 39% of all bookings made to Fiji have been made for December and 29% for January, with 2022 quickly filling as well, which is a real boost for the tourism industry after two years of virtually no tourism.