Aussie golfers will be enjoying the course at  Denarau again from December Aussie golfers will be enjoying the course at Denarau again from December

Fiji: Strong demand from Aussies

Demand for a Fiji holiday has seen 66% of all international outbound flights from Australia in October being booked directly to the destination and accounting for 29% of all flights being made, second only to domestic travel.

Hotels and resorts are seeing significant bookings for multi-generation families. Many resorts are booking out, and according to one of Australia’s largest online travel agencies, 39% of all bookings made to Fiji have been made for December and 29% for January, with 2022 quickly filling as well, which is a real boost for the tourism industry after two years of virtually no tourism.

The same OTA reports that it saw a spike in searches of Fiji on 11 October, just one day after the announcement of the country’s borders opening. The platform’s data also showed more than half of all bookings accounted for families travelling, while just over one third accounted for two adults or couples. The tourism hotspot of Nadi was the most searched by Australians, with enquiries also for island properties such as Castaway Island, Yanuca Island, Mana Island and Momi close behind.

A trend that has changed drastically since the pandemic is length of stay. In 2019, travellers stayed in Fiji for an average of five nights, now since bookings have been coming through, the average length of stay has increased to nine nights.

Brent Hill, Tourism Fiji CEO says the trends the organisation has seen from Australia have been more than it could have hoped.

Fiji has the Care Fiji Commitment, a WHO-approved standard of best practice health and safety measures for tourism. Every resort, hotel, hospitality establishment or experience which is part of the Care Fiji Commitment has 100% of their staff fully vaccinated and a wellness ambassador who is responsible for rolling out the highest level of health and safety across the business.

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