Strong traveller demand has driven impressive sales growth, with gross total transaction value (TTV) increasing by 46% year-on-year and by 33% compared with the prior period.
A standout result for Fiji has been the continued growth in room nights sold, which have increased by 35% year-on-year.
Booking momentum strengthened throughout the first half of the year despite a temporary dip in April. Performance rebounded strongly through May, June and July, with July delivering the highest room night volume and booking numbers of the year.
Fiji continues to attract travellers seeking premium holiday experiences, with the average daily rate (ADR) increasing by 14% year-on-year.
Long lead times remain a characteristic of the destination, with customers booking an average of 130 days in advance.
‘We’re seeing healthy growth across sales, room nights and booking conversion, which reflects both the strength of the destination and the close partnership between Infinity Holidays and Tourism Fiji,’ says Jo Rendall, business leader at Infinity Holidays Australia and New Zealand.
