A monthly winner would be showcased in TRAVELinc Memo as part of the ‘Where in the World Is Niue?’ competition. The idea is for agents and brokers to photograph themselves out and about (and overseas) with their Niue cap, bag or the like. The monthly winner will win a bottle of Niue gin or honey.
Photos need to be shared through social media channels with the hashtags #niueisland and #whereintheworldisniue.
Niue specialist Sarah Porter says the incentive will run from June to December and will coincide with a number of industry conferences she will be attending over those months. It is also off the back of JAWS+ where she gave away a lot of branded merch.
‘Niue is one of the smallest countries in the world, but over the past few years we’ve made a lot of noise and shared a lot of branded merchandise through conferences, JAWS+ roadshows, store visits and giveaways,’ says Porter. ‘All our goodies are practical and eco-friendly, making them ideal to take away on holidays, as well as use daily.’
Porter says that she has been sent a few photos from agents and brokers with their Niue branded caps and bags from all over the world and has seen photos pop up on social media. ‘That’s what gave me this idea – it’s a bit of fun to see Where in the World is Niue?’
