Leisure Time Travel representatives will be ‘on the road’ over the next couple of weeks distributing and promoting the company’s largest domestic offering in its 35 year history.
‘We wanted to provide some serious collateral that agents can get their teeth into, so a huge amount of what’s in the brochure is new,’ says Scott Mehrtens, Leisure Time’s managing director.
'Do Something New, New Zealand' is the tagline of a just released marketing campaign from Tourism New Zealand that encourages domestic tourism. It will continue across the year with the aim of helping drive demand to the tourism sector right across New Zealand.
'Now is the perfect time for Kiwis to make their ‘NZ must do’ bucket list item a reality. We’ve all got things we’ve always wanted to see and do. This campaign shares those moments and gets people
Regional tourism office, ChristchurchNZ, has launched a campaign to promote the city, Canterbury and the West Coast to the wider domestic market.
It follows recent analysis from Deloitte that showed Canterbury has the potential to retain $1b in tourism spend that typically goes overseas.
New Zealand tourism operators have been advised to hold their prices when the hoped for domestic tourism ‘surge’ begins during Alert Level 1.
Speaking at a Tourism Industry Aotearoa (TIA) webinar, Tak Mutu from Rotorua luxury tour operator, MDA Experiences said there is ‘lots of sound’ about New Zealand activities being too expensive.
The decision to allow Kiwis to start travelling around the country by air under Alert Level 2 will help kick-start regional economies says the New Zealand Aviation Coalition (NZAC).
Justin Tighe-Umbers, chair of NZAC, says the move will help save and regrow jobs and businesses.
An event designed to battle the misconception that there is not much money to be made by selling domestic travel generated keen interest from agents in Auckland this week.
Some 100 rsvps were received for the event, hosted by Real Journeys and its partners, and the main (but not entire) emphasis was on selling Queenstown’s many activities and opportunities.
‘There is so much more to sell clients heading to Queenstown than a ticket,’ says Luke Ingram, sales executive of Real Journeys.