On tour in the USA… operators have been promoting the Auckland and Queenstown message On tour in the USA… operators have been promoting the Auckland and Queenstown message


Twenty five Kiwi tourism operators have wrapped up a seven city visit to United States this week, during which they  showcased experiences of both Tāmaki Makaurau Auckland and Queenstown.

The group visited New York, Boston, Atlanta, Chicago, Dallas, Orange County – California and Los Angeles.

The initiative comes on  the heels of  the strongest yet December-January summer period for US visitor arrivals into New Zealand, up 4% on the pre-pandemic high of 2019-2020, and up 31% percent on the 2022-2023 December to January period.

This corresponds with New Zealand also enjoying the strongest ever connectivity with North America and a favourable exchange rate.

The group of New Zealand tourism operators were promoting three nights in each Auckland and Queenstown as the perfect foundation to any New Zealand itinerary, and sharing the Tiaki Promise – a commitment to care for Aotearoa while here and for future generations.

Annie Dundas, Tātaki Auckland Unlimited director of destination, is travelling with the group and says it is clear that demand for New Zealand remains high, and that airline capacity and frequency – particularly the direct flight from New York– is a game changer for many.

‘Travel advisors can’t get enough of the information we are sharing about Auckland and Queenstown. Golf, particularly the luxury resort Te Arai Links, has also piqued a lot of interest. Our exchange rate also makes a New Zealand vacation incredibly good value,’ she says.

‘It’s been powerful to share New Zealand’s indigenous Māori culture and the story of the Tiaki Promise has resonated strongly,’ says Dundas.

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