Trade part of ZQN campaign

Trade part of ZQN campaign

Destination Queenstown will launch a ‘dream, plan, book’ winter campaign on 1 June to stimulate demand for Kiwis to travel post-lockdown.

This includes a new hero campaign video that showcases the Queenstown winter experience, followed by targeted promotional content to communicate Queenstown’s offering and deals to different segments. Hero product and member deals will then be promoted to drive traffic to and generate referrals.

The winter campaign will be be supported through the DQ trade and media programmes, ensuring Queenstown is appropriately represented through key distribution channels targeting the domestic market.

At the end of 2019, New Zealanders made up approximately 30% of Queenstown’s visitation and contributed 34% of tourism expenditure locally ($847m). Acting CEO, Ann Lockhart, says DQ is keen to leverage the pent up wanderlust many Kiwis are feeling after lockdown.

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