‘We anticipate we will back to 100% of pre-Covid visitor arrivals (3.9 million) by 1 May 2025. Recovery will vary from market to market,’ Mehrtens says in his annual chair’s report.
The conference will be held in Rotorua next week, from 8 to 10 August, and will include the TECNZ Tourism Trade Event (TTE). A total of some 200 delegates including inbound tour operators and the wider industry are expected to attend.
The trade event provides a platform for tourism businesses to update ITOs on changes to their visitor experiences and products.
Chief executive Lynda Keene says this year’s theme ‘Rethinking the future’ indicates the international tourism sector has moved on from survival.
‘We can now proactively focus on planning and look at trends that may influence future decisions throughout a business’s operation. As New Zealand moves into year two of its international tourism recovery, it’s essential we explore areas of what is needed to ensure New Zealand’s global reputation and proposition remains competitive, innovative and forward thinking.’
