Fiona Love, known by many in the trade for her nearly four years at The Travel Corporation, has been named trails marketing executive for three Regional Tourism Organisations (RTOs).
The role has been established with the support of Enterprise Dunedin, Clutha Development and Tourism Central Otago alongside four cycle trail trusts and a local trail operators’ group. The collaborative marketing group aims to promote and enhance Central Otago and the wider Otago region as a premier trails destination.
A virtual portal being launched by The Travel Corporation for the travel trade early October will enable agents to make online appointments with the company’s sales team.
But it will go a step further, with marketing drop-downs and other mechanisms of support.
Louise Levesque, general manager marketing with TTC, says it is evident that a number of agents are wanting to chat and catch up with what the various TTC brands are offering.
‘People are asking for destination training. We are also conscious of the need to support agents at this time with their marketing and social profiles.’
TTC New Zealand’s managing director, Scott Cleaver says it is obvious that individual agents and brokers are in different situations.
‘We realise that some agents are still having to work in the here and now, while others are starting to plan for the future, having been immersed in refunds and credits for the past few months.
‘At TTC we know that travel will back and it will come back strong. We will be here at the end of this and we hope as many agents as possible will be as well, so we are looking at tools that can be more inspirational. We are being proactive to add value to our trade relationships.
‘Over the past three weeks our teams have attended virtual global conferences for Trafalgar, Contiki and Insight Vacations, so we know it is invigorating to talk about something positive and look to the future. We can’t wait to share what’s new for 2021 and 2022 and pass on our enthusiasm to our network of agents around New Zealand.’
Louise Levesque says it is evident that clients are starting to research their options again. ‘We are committed to the trade and want to make sure agents are ready to convert this enquiry as its starts for them, if it hasn’t already. If clients are taking a look online, we want agents to be in the best possible position to convert. There is a lot for the trade to catch up on from both a product and operational perspective.’
The Travel Corporation (TTC) and its numerous brands (Trafalgar, Luxury Gold, Insight Vacations, Contiki and Costsaver) have announced newly enhanced Covid-19 related protocols and hygiene standards for all of its guided vacations once domestic and international travel resumes. TTC’s executive and operations team members have spearheaded a complete review of the sanitation and hygiene measures around end-to-end guest experiences and interactions.
The role responsible tourism can play in the preservation and well-being of wildlife populations around the world was highlighted by Adventure World Travel at a trade function in Auckland late last week.
Eastern Europe continues to be a significant emerging destination for many of The Travel Corporation’s (TTC’s) companies, according to chief executive Brett Tollman.
The Travel Corporation and Air New Zealand have revealed the lunch destination for the World On A Plate sales incentive – Singapore. Known as ‘food heaven’, the city-island-nation boasts a fusion of Chinese, Malay, Indian and Peranakan cultures that have created Singapore’s local cuisine and food traditions.
World On A Plate, the sales incentive from The Travel Corporation and Air New Zealand, launched yesterday.
Response to Trafalgar Tours’ new Africa programme has been beyond the wildest expectations of the company’s chief executive, Gavin Tollman.
Insight Vacations has released its 2019 Europe Preview collection which offers clients a glimpse into Insight Experiences across the continent.
The Travel Corporation’s New Zealand offce is well on the way to becoming plastic free, just as the global company has announced that it will phase out all single-use plastics over the next five years.