International departures will reach 68% of the pre-Covid-19 levels globally in 2022 and are expected to improve to 82% in 2023 and 97% in 2024, before making a full recovery by 2025 at 101% of 2019 levels, with a projected 1.5 billion international departures, says analytics company GlobalData. However, the trajectory for the recovery in international departures is not linear across regions or countries.
Travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences, says analytics company GlobalData.
The company notes there were two billion holiday takers within the age range 25-34 in 2021, the second highest for its number of holiday takers, behind 35-49,
European airlines are set to face a tough winter due to the ongoing pandemic and travel confidence likely remaining suppressed. Low fares will be key to stimulating demand as travel restrictions are likely to continue, says GlobalData, a data and analytics company.
Gus Gardner, associate travel and tourism analyst at GlobalData, says that during what is traditionally the offseason in Europe, the pandemic is likely to make operating conditions difficult.