Wednesday, 30 March 2022 14:37

Gen Z key to spread seasonality

Travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences, says analytics company GlobalData.

The company notes there were two billion holiday takers within the age range 25-34 in 2021, the second highest for its number of holiday takers, behind 35-49,

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