Seven features of the ‘unrecognisable’ airline industry structure that will appear in the post-Covid world have been identified by CAPA – Centre for Aviation founder and chairman emeritus Peter Harbison.
1. Airline revenue streams, already rapidly evolving, will change greatly;
It is surprising how few airlines went out of business in an ‘unimaginably dreadful year, where international capacity fell to around one tenth of its previous level and many domestic operations fared only slightly better,’ according to CAPA – Centre for Aviation founder and chairman emeritus, Peter Harbison.
However Harbison warns that despite the story of survival we could be fast approaching the ‘tipping point.’
For most of the year vaccines will ‘really just be a sideshow’ for international aviation, according to CAPA – Centre for Aviation chairman emeritus Peter Harbison.
Giving his chairman’s lounge outlook 2021 address at CAPA Live this week, Harbison asserted that the real key to reopening remains effective and improved testing and tracing methods that are
Airlines will need to focus on attracting new and return clients as the world emerges from the Covid crisis, with loyalty initiatives likely to take a back seat initially, according to a speaker at the virtual CAPA Live event this week.
Brent Coker, consumer psychologist at the University of Melbourne, is also predicting ‘a scramble to grab consumers’ through price competition as the world moves back towards international travel.