Friday, 21 August 2026 04:58

Back-Roads updates agent discount offers, guarantees 2026, adds to loyalty rewards

Back-Roads Touring is guaranteeing all remaining UK/Europe departures for the rest of 2026 Back-Roads Touring is guaranteeing all remaining UK/Europe departures for the rest of 2026

Back-Roads Touring is giving travellers and travel advisors greater confidence to book the remainder of 2026, guaranteeing all remaining departures across UK / Europe for the rest of 2026.

At the same time, Back-Roads is making it even easier for travel advisors to experience the product firsthand, continuing 50% off the tour price, with the companion discount now increasing from 20% to 50% off eligible 2026 departures.

Back-Roads Touring general manager APAC Anna Fawcett says the initiatives are designed to give both travellers and trade greater confidence in booking the 2026 season.

‘We know certainty is increasingly important when travellers and advisors are planning their holidays, so guaranteeing our remaining 2026 departures gives them the confidence to book,’ she says.

‘For trade partners, there’s no better way to sell a product than to experience it for themselves.’

The 50% advisor discount and increased 50% companion discount are available on eligible 2026 departures only, with the travelling advisor required to be an active travel agent at the time of travel.

In another initiative, Back-Roads Touring is giving returning guests extra loyalty rewards. Under the enhanced loyalty programme, returning guests will receive $275 per person per tour off future Back-Roads tours, increasing the previous saving of $165pp.

Back-Roads is also expanding its multi-tour discounts, rewarding guests who choose to experience more than one tour with the brand – two tours, $165pp off each tour; three to five tours, $275pp off each tour; six or more tours, $385pp off each tour. Fawcett says repeat guests account for 21% of the brand’s bookings.

More information HERE.

ProMag