This is Travel is being launched by Curated Travel Marketing, the company that owns and stages the annual Luxperience event in Sydney.
‘We have a lot of interest from agents who are keen to attend Luxperience but find that it is not the fit for their clients. The Sydney event has always been about high-end luxury to ultra-lux and this year the qualification level is even higher than it has been in the past,’ says Curated Travel Marketing’s co-director Lynn Ormiston.
‘We are seeing a huge growth in premium travel and until now there hasn’t been a B2B show that specifically targets and caters to this market.’
This is Travel will be held from 4-7 May 2027 at the Melbourne Convention and Exhibition Centre and will have a similar qualified and pre-appointment approach to the successful format adopted at Luxperience. However, on the last day it will open up to teams from agencies that deal in the premium sector so that they can connect with exhibitors on more of a free-flow programme.
‘Unlike Luxperience, where we have an international contingent, the new event will be open only to New Zealand and Australian trade buyers. It means exhibitors can curate their presentations exclusively around the needs of the Australasian market. Of course, exhibitors will be highlighting experiences from around the globe.’
Ormiston says the product on show will include lifestyle brands, lodges, cruises and touring. ‘Like Luxperience, this is still a highly targeted event aimed at a specific spend-demographic and one which we feel has been neglected to a certain extent when it comes to face-to-face opportunities like this.
New Zealand companies who are looking to exhibit at the event, and agents who are keen to register as buyers can express interest at
