‘We’ve had a really strong response from the New Zealand market this year. The ICC Sydney location makes it easily accessible for Kiwis and we’ve curated it in a way that there is nothing else comparable with it in the Australasian region.’
Ormiston says 10 buyers crossed the Tasman for the event and 13 exhibitors took part in the New Zealand exhibition area. A number of other exhibitors in the general show area had New Zealand product in their mix as well.
‘Our strategy is to renew the event each year, so in 2025, 70% of the buyers and 60% of the suppliers are new to Luxperience. Also many of the repeat exhibitors have new product to promote.’
She says luxury travel is an exciting sector to be in. ‘This is a key market for the overall demand for travel. More and more, people want personalised experiences, without the big group. We’re looking forward to growing more in 2026 and we’re also seeing a lot of demand from suppliers following the success of this year’s show.’
A total of 200 buyers and 152 exhibitors attended, with 70% of buyers being from Australia.
At the Luxperience welcome cocktails in the Museum of Contemporary Art… Laurie Matthews, Indigo; Niki Davies, xtravel; Natalie Brough, Travelling Gold Coast
Ali Sharp, Travel Managers; Alan Wilcock, PONANT Explorations; Anita Gatley, Wedding Travel
Down to business… Craig Owens, railbookers Group; Erin Mitchell, North Shore Business Travel
