Speaking as a guest presenter at the Skål International Auckland lunch this week, Cottrell also expressed optimism in the short to medium term future of New Zealand tourism, following recent Government announcements emphasising the crucial economic role of the sector.
‘I think there is definitely fresh thinking going on about how the Government, Tourism New Zealand, airports and others can work together to raise the profile of New Zealand and encourage airlines to fly here.
‘We have a lot of respect for (new Tourism Minister) Louise Upston and feel it is the right appointment at the right time to get New Zealand Inc’s message out there.’
On India, Cottrell noted that there was a lot of competition internationally to encourage air services from the destination.
‘But I think non-stop air capacity between that market and Auckland is not too far away. It is an ideal market for us because Indians like to travel in the cooler months, which means off-season traffic and a boost for our year-round visitation.
‘There is also massive demand from a visiting friends and relatives (VFR) perspective – that is a market that has grown significantly and is less price sensitive than some others.’
The Skål event raised some $1,000 towards post-earthquake recovery in Vanuatu, with host venue Sebel Auckland Manukau donating 50% of proceedings to the cause. It also included a short presentation by Jacquie Carson, New Zealand market representative for Vanuatu Tourism Office and a video message by the organisation’s CEO Adela Issachar Aru.
The latter notes that a group of key trade partners will be visiting the destination early March, flying Air Solomons, to get a first hand update on the situation.
‘The central district remains closed but key attractions, tours and restaurants have relocated and are operating. It was wonderful to see visitors enjoying Vanuatu in the Christmas and New Year holidays and we look forward to welcoming New Zealanders in 2025.’
