The work done last year to increase Queensland connectivity for the domestic market will have a positive spin-off for New Zealand trade and clients now that the state is open to Kiwis, says Gareth Williamson, general manager aviation business development with Sunshine Coast Airport.
Air New Zealand starts its three times weekly Auckland to Sunshine Coast seasonal service 28 June, running through to the end of October. Williamson says the destination is working on having the season extended.
Visit Sushine Coast (VSC) has developed strategies and activities for its market re-entry to New Zealand which commenced this week in anticipation of the first services to Australia.
VSC CEO Matt Stoeckel says the activity includes a “For real” multi-channel campaign which follows the successful first phase of the campaign that was rolled out earlier in the year in anticipation of the borders opening during 2021.
Saltwater Eco Tours, operating from Mooloolaba, is using a century-old timber sailing vessel, Spray of the Coral Coast, to showcase the Sunshine Coast’s Indigenous heritage and marine beauty.
Each tour has an Indigenous story-teller on board to share the stories, traditions and culture of the Sunshine Coast’s original inhabitants and first eco custodians, the Kabi Kabi people (originally known as the ‘Saltwater People’).
Former Tourism Australia New Zealand manager, Jenny Aitken, will now represent the Sunshine Coast region.
Aitken spent 12 years at the helm of Tourism Australia in New Zealand.