Incentive organisers, luxury group operators and corporate travel agents have been updating themselves on high-end domestic opportunities at the MEETINGS 2021 exhibition this week.
As well as reporting growing movement by corporates looking to reward and motivate staff within New Zealand, they are reporting that group travel to Australia is continuing to gain traction (though bookings tend to be for travel a few weeks out at least).
The opening of the Cook Islands has also given agents dealing at the top end of the market a boost, they say.
Business events (conferences, incentives and meetings) will be an important and probably early part of New Zealand’s tourism revival, attendees at Wednesday's Kickstaring The Tourism Sector Together webinar heard.
Stephen England-Hall, Tourism New Zealand’s chief executive, said business events, and events in general, provided plenty of opportunity in the domestic sector ‘as much as’ international. ‘Business events move reasonable volumes of high value people and we can do it in a more controlled way. It is an important part of our recovery strategy.’