Travel agents can turn ‘price driven customers’ into value driven ones, and earn money themselves by being engaged and presenting an experience they would not have thought of themselves, the First Travel Group Conference heard over the weekend.
First Travel Group presented its six supreme awards and nearly 30 supplier awards at its gala black tie dinner in Auckland on Saturday night.
While customer facing technology plays an important part in the travel business, especially in the corporate sector, the true success of the future is all about touch points with the customer, First Travel Group’s conference at Pullman Auckland heard over the weekend.
First Travel Group is not ruling out more niche travel brands under its YOU Travel banner.
The group’s general manager retail, John Willson, hints at new developments, saying ‘watch this space’.
‘We feel the future of retail travel is a niche product with trained staff providing the service and expertise clients require.