Visiting Auckland late last week… Singapore Tourism Board’s Michelle Thoo, senior manager Oceania; Oliver Chong, executive director international group and Oceania; Kimberly Spykerman, area director Oceania Visiting Auckland late last week… Singapore Tourism Board’s Michelle Thoo, senior manager Oceania; Oliver Chong, executive director international group and Oceania; Kimberly Spykerman, area director Oceania

Singapore Tourism Board highlights new options as NZ market rebounds

New accommodation choices from economy through to luxury as well as additional activities and attractions are helping to lift New Zealand visitation to Singapore to above pre-Covid levels, according to a visiting tourism delegation from the destination last week.

Oliver Chong, executive director international group with Singapore Tourism Board, says the New Zealand market reached 91% of 2019 figures last year and for the first four months of 2024 actually exceeded that milestone (107%).

He says that the opening of Raffles Sentosa this year will give Singapore its first all-villa resort and is being met with enthusiasm by agents here.

‘We’re hearing from the trade that the luxury travel market is looking for different options and Raffles Sentosa will meet this need.’

He also points to a new Mercure Icon Chinatown, the largest Mercure in the world and a new base for those wanting to be right in the middle of Singapore’s action.

These are in addition to opening in the second half of last year such as Mondrian Singapore Duxton, The Singapore EDITION, Artyzen
Singapore, and 21 Carpenter.

The New Zealand visit, which included a media event and visits to trade partners, was an opportunity to introduce new area director, Kimberly Spykerman to the market.

Spykerman says the recent top level meeting in Singapore between the country’s Prime Ministers served to reinforce the 60 year relationship the nations have and was a boost for business ties, including tourism.

She says both Singapore Airlines and Air New Zealand report strong loads and New Zealanders continue to visit the destination in its own right, ‘twin’ with other Asian destinations or use it as a stopover on the way to or from UK-Europe.

She points to the new Bird Paradise as an attraction for people who have some time in destination.

This is at the Mandal Wildlife Reserve in addition to Singapore Zoo, Night Safari and River Wonders and is one of Asia’s largest bird parks – home to 3,500 birds from 400 species.

Related items

ProMag