Darragh Walshe, Walshe Group; Hyeongjoon Kim, Korea Tourism Organization; Paula Watson, House of Travel Darragh Walshe, Walshe Group; Hyeongjoon Kim, Korea Tourism Organization; Paula Watson, House of Travel

KTO marks partnership in NZ

Korea Tourism Organization (KTO) is targeting 44,000 arrivals from New Zealand in 2024, a significant increase on the 38,000 Kiwis who visited in 2019.

The figure was emphasised at a trade presentation and lunch at Movenpick Hotel Auckland last week which served to mark the partnership (now a month in) between KTO and Walshe Group in this market. Darragh Walshe, of Walshe Group, says the year has started strongly, with January figures 12% up on the corresponding month in 2019.

Wholesalers, tour operators and media at the lunch were introduced to Auckland based Jacqui Kim and Sydney based Cheryl Yew, who are working on the New Zealand account, as well as KTO director Sydney office, Hyeongjoon Kim.

Jacqui Kim gave a presentation which focused on travel themes that will be promoted in this market such as traditional and modern culture, adventure tourism, luxury, special interest, cuisine and stopovers.

Korean Air currently flies three times a week between AKL and ICN, with Air New Zealand set to resume on the route (also three times a week) late October.

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