Grace Yang, Air New Zealand; Emily Zinowki, Visit Sunshine Coast; Renée Guillien, Novotel Sunshine Coast Resort; Zinia Pesuna, Air New Zealand Grace Yang, Air New Zealand; Emily Zinowki, Visit Sunshine Coast; Renée Guillien, Novotel Sunshine Coast Resort; Zinia Pesuna, Air New Zealand

Sunshine Coast shares tips and news to give trade a sales advantage

Travel agents are a key part of Visit Sunshine Coast’s strategy in getting New Zealanders  to look beyond the beach when they visit the destination, says the organisation’s trade manager, Emily Zinowki.

‘The trade is more important for us than ever,’ Zinowki adds. ‘Consumers can do their research but they are not as educated as agents and they don’t have the same relationships with suppliers.’

She says revealing ‘hidden gems’, matching the right accommodation to the customer and suggesting events that clients may not know about are all value adds that the trade can provide despite the destination being well known to many Kiwis.

Zinowki’s comments came as Visit Sunshine Coast hosted two events (Auckland and Christchurch) this week and as Air New Zealand gears up for its seasonal service from Auckland to Maroochydore between 26 June and 24 October.

‘It’s a good time to remind New Zealanders that they can take a winter break in the Sunshine Coast and it’s as beautiful as it is in summer.’

She says emphasising the region’s message as being Queensland’s Sunshine Pantry is important when promoting Sunshine Coast as a year round destination.

‘We want people to come for the beaches and return for the food and drink, agri-tourism experiences and the hinterland.’

Zinowki says events such as Noosa Eat and Drink from 30 May to 2 June and the Curated Plate from 26 July to 3 August give agents an extra selling opportunity.

Kelly Cattanach, of Habitat Noosa (25 minutes’ drive from the town centre) was one of the suppliers at the trade event giving agents a different perspective on Sunshine Coast.

‘We’ve got 31 glamping camps on Lake Cootharaba and in Cooloola National Park. We feel the product would be well sought after by Kiwi consumers if they were aware of it, which is why we are here talking to the trade. We’d like agents to be recommending Habitat to people who enjoy walking trails, nature and water sports while still having access to everything on the Sunshine Coast.’

Related items

ProMag