When a customer books through the Creative Cruising New Zealand platform, cruise logistics, pricing, ticketing, reporting and metrics are all linked with the customer’s store of preference meaning revenue is retained by that store and exclusive deals backed by stronger buying power are made available to the customers.
Lydia Haydon of YOU Travel Bethlehem added Creative Cruising New Zealand to her website recently and says the system allows customers to do their own research then guarantees that their booking has accurate pricing with a supportive travel store to help. ‘It’s reassuring – they know they’re not getting a bogus price,’ Haydon says.
The click-through functionality means the booking experience is the same whether the sale is a trade sale or being retailed to individuals, inside or outside the store. The customer’s experience is branded and comes with the store’s guarantees, advertising and marketing calls-to-action with the customer’s travel itinerary formatted with clear information about the ships, ports and calendar.
Powered by Odysseus Solutions, Creative Cruising New Zealand automates processes to streamline sales with all pricing in NZD, access to full management reporting and any opportunities to earn more revenue through centralising all cruise bookings via one platform.