Friday, 26 June 2026 05:17

Avalon’s 2027 advisor-only cruise

Globus family of brands team… Mitch Spencer, global account manager; Johanna Raeder, head of marketing, APAC; Pam Hoffee, president of Avalon Waterways; and Brett Simon, head of commercial Australasia  Photo: Tim Faircloth Photography Globus family of brands team… Mitch Spencer, global account manager; Johanna Raeder, head of marketing, APAC; Pam Hoffee, president of Avalon Waterways; and Brett Simon, head of commercial Australasia Photo: Tim Faircloth Photography

Avalon Waterways will have New Zealand and Australian travel advisors aboard a dedicated full ship charter on the Danube in March 2027, following strong commercial results from its inaugural sailing earlier this year.

From 19 to 26 March 2027, 120 advisors will journey along the Danube on Avalon’s Danube Dreams itinerary, cruising from Budapest to Vilshofen, on a dedicated advisor-only charter – the second annual sailing of its kind for the region. 

The eight-day sailing will be complemented by structured training sessions, interactive workshops, and Q&A opportunities with senior Globus family of brands leadership to further develop advisors’ product knowledge and sharpen their ability to sell across the wider Globus family of brands portfolio.

The 2026 charter delivered measurable results, with participating agents driving significant passenger bookings to date. Brett Simon, head of commercial Australasia at GFOB, says the outcomes validated the programme’s expansion.

‘The 2026 charter proved that advisors who experience Avalon Waterways first-hand are not only more confident selling our ships but become genuine advocates for the brand,’ he adds. 

Pam Hoffee, president of Avalon Waterways, will again join the sailing, reinforcing Avalon’s commitment to engaging directly with the trade.

A post-charter coach touring option is also expected to be offered.

ProMag