This was highlighted by a 36% increase in passenger numbers in May compared to May 2025, while April was also up 7% on the year before.
Alyssa Field, GM global sales says the strong demand reflects a growing trend among visitors seeking to maximise their time in Fiji by combining multiple experiences throughout their holiday.
‘Rather than choosing a single excursion, many guests are now booking two or more day-trips, allowing them to experience the diverse range of activities and destinations Fiji has to offer,’ Field adds.
One of the most popular combinations sees guests pairing a visit to Malamala Beach Club or South Sea Island with a more adventurous experience on another day. High-demand products include Ride & Slide, South Sea Sailing, Ultimate Encounters: Shark Snorkel and the seasonal Manta Ray Swim Experience, providing visitors with a balance of relaxation, adventure and discovery during their stay.
‘The continued growth highlights the appeal of Fiji’s diverse tourism experiences and the convenience of accessing multiple world-class products through a single operator. From island relaxation and sailing adventures to wildlife encounters and cultural experiences, guests are increasingly choosing to explore more during their Fiji holiday,’ says Field.
She adds that with strong forward bookings and continued demand across the product range, the outlook for the remainder of 2026 remains positive.
