Tuesday, 02 June 2026 04:23

Travel Associates to launch lux cruise model

Kelly De Graaf, Simon Matthews and Tania Paull Kelly De Graaf, Simon Matthews and Tania Paull

Luxury travel brand Travel Associates New Zealand is set to launch a new dedicated cruise offering. 

Operating under the Travel Associates brand, Cruise Boutique will connect customers with a collection of specialist cruise advisors, available virtually across the country. The concept is designed to deliver a more tailored experience for travellers seeking premium and luxury cruise holidays. 

Already established in Australia, Cruise Boutique will launch in New Zealand in the coming weeks, led by Simon Matthews and Tania Paull. 

Kelly de Graaf, head of luxury brands at Flight Centre Travel Group New Zealand, says luxury cruise holidays continue to grow in popularity. ‘This model allows us to bring together advisors with deep cruise knowledge,’ she adds. 

As the business takes shape, Travel Associates is actively recruiting experienced cruise consultants with expertise across premium ocean, river and expedition cruising, as well as family-focused experiences. 

ProMag