Despite last year’s trans Tasman travel bubble being ill-fated, one Aussie destination saw enough to gain new optimism in the Kiwi market.
Cat Carey, head of industry and partnerships at Tourism Tasmania, says the destination saw enough last year to be excited about the potential from New Zealand when Air New Zealand relaunches Auckland-Hobart services early July.
Wendy Wu Tours has released a dedicated Australia and New Zealand brochure, with two new programmes complementing its existing range of tours.
The Australasian collection has a new seven-day Tasmanian Highlights tour, focusing on the eastern coastline including Freycinet National Park and Wineglass Bay as well as Cape Pillar. Clients will also visit historical Port Arthur and sample Tasmania’s local produce, including a visit to Freycinet Oyster Farm. The tour is priced from $5600 per person, twin share.
Tourism Tasmania is pleased with the start of the Air New Zealand flight between Auckland and Hobart, and the office is hearing from New Zealand trade that there is plenty of interest in the destination.
Chief executive of Tourism Tasmania, John Fitzgerald, says Air New Zealand is also reporting to be happy with how things are tracking.
‘We are tracking where we thought we would be and the holiday periods of July and October are looking strong. We’re super confident about the market long term.’
Clients can save up to $600 per couple on AAT Kings’ 13-day Perfect Tasmania guided holiday. The tour has a foodie emphasis – meeting local producers and winemakers throughout the journey. Highlights include meeting a fitfh generation farmer who shows guests around his property before they taste his ethically raised meat and garden produce at lunch.
There is free time exploring Hobart and Launceston with insider knowledge and help from a travel director.
Tourism Tasmania has launched a marketing campaign in New Zealand, inviting Kiwi neighbours to Come Down for Air. New Zealand agents and brokers can expect to see a dedicated trade campaign in the next few weeks.
The impact on the Tasmanian tourism industry from Covid-19 has been significant and the campaign in New Zealand is part of a programme of activity to rebuild visitation to the state and support
Direct flights between Auckland and Hobart could be a reality by 2020, especially if the growth from New Zealand to Tasmania continues as it is, according to John Fitzgerald, chief executive officer of Tourism Tasmania. Fitzgerald’s comments came as he and other representatives from the tourism office welcomed about 120 Kiwi travel agents to a function at Sofitel Viaduct Harbour in Auckland last night. The roadshow heads on to Wellington and Christchurch today and tomorrow.