A new consumer attitude to travel arising from being locked down and having savings to spend is one of the key trends being focused on by Tourism Australia, says managing director Phillipa Harrison.

Speaking at a press conference during the Australian Tourism Exchange (ATE 2022), Harrison noted that people don’t want discounts, they want experiences.

Tourism Australia yesterday launched a new campaign in New Zealand to encourage Kiwi travellers to book their next big holiday in Australia, now that two-way quarantine-free travel has resumed across the Tasman.

Tourism Australia managing director Phillipa Harrison says the Come and Say G'Day - Don't Go Small. Go Australia campaign will run across TV, print, digital and social channels in New Zealand and feature some of the country's most iconic destinations and hidden gems.

Tourism Australia is reminding New Zealand agents about the relaunched Aussie Specialist Program.

The programme, which is run in conjunction with Australia’s State and Territory Tourism Organisations, has been given a new look and feel in its 32nd year with greater personalisation, faster qualifying times and shorter, more interactive training modules.

Tourism Australia managing director, Phillipa Harrison says the investment comes after many frontline travel sellers turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders re-open.

Phillipa Harrison is the new managing director of Tourism Australia.