At the Northern Territory Tourism event in Auckland on Wednesday night…Rebecca Slee, Qantas; Dennis Miller, Kakadu Tourism; Melanie Mutch, Tourism Northern Territory; Katie Meek, Qantas At the Northern Territory Tourism event in Auckland on Wednesday night…Rebecca Slee, Qantas; Dennis Miller, Kakadu Tourism; Melanie Mutch, Tourism Northern Territory; Katie Meek, Qantas

NT busting tourism myths

Shoulder and wet seasons are a great time for clients to visit the Northern Territory and the destination is not just about visiting once to see ‘bucket list’ attractions.

Those were two of the messages being promoted this week when Tourism Northern Territory and its business partners staged a two city roadshow (Auckland and Christchurch) in New Zealand.

Melanie Mutch, Tourism NT’s trade marketing manager, says changing perceptions amongst the travel industry and their clients here is a major objective of this week’s trade mission.

‘It is actually a place that suits multiple visits, where New Zealanders can explore 65,000 years of living Aboriginal culture, get to two UNESCO listed parks – Kakadu National Park and Uluru – and see an abundance of amazing Australian wildlife.

‘So we are encouraging the trade to inspire their clients to see the real Australia.’

She says figures show that New Zealanders are travelling in abundance to Australia post Covid and the time is right for them to travel further afield than they used to.

‘In discussion with the trade some people have said they haven’t considered selling Northern Territory in the wet season, but really it has so much to offer at that time of year. The territory is still open, there are less tourists and it’s more affordable.

‘There are helicopter rides offering incredible views, spectacular waterfalls, the waterholes are brimming and if it is raining on Uluru that can be a wonderful experience.’

Mutch says agents should also recommend Northern Territory’s events to clients. These include Parrtjima – A Festival in Light, an event that features new Aboriginal art – light installations each April.

‘People can team this up with the Wintjiri Wiru drone show at Uluru (operated by Voyages Indigenous Tourism) and the Light Tower at Discovery Parks in Kings Canyon,
which is what we call the Red Centre Light Trail.’

Operators who joined Tourism NT on the roadshow included AAT Kings, Voyages Indigenous Tourism, G’day Group / Discovery Parks, Kakadu Tourism, Airnorth, THL, TFE Hotels
and Qantas.

Related items

ProMag