The South Australia famil group on tour on the Fleurieu Peninsula The South Australia famil group on tour on the Fleurieu Peninsula

South Australia famil signals new phase of Australian activity in NZ

A famil undertaken recently by seven Aussie Specialist Agents out of New Zealand held extra significance in being the first trade famil hosted by South Australia since the Covid pandemic began.

The South Australia itinerary was designed to showcase the state as a one stop destnation for world-class wine, gourmet food and produce, natural scenery and wildlife.

The ASPs started in Adelaide, visiting Penfolds magill Estate Cellar Door, dining along the city’s laneways and checking out new hotels.

The group also checked out Mclaren Vale with a Being Biodynamic tour at Gemtree Wines and a wine blending experience at d’Arenberg’s The Cube.

Participants in the South Australia famil were Alison Sharp, Travel Managers Group; Emma Crawford, Flight Centre Invercargill; Gareth Davies, House of Travel Johnsonville; Jacqui Williamson, The Travel Brokers; Leonie Paul, House of Travel, Blenheim; Roxy Burney, Orbit World Travel, Christchurch; Lisa Parker, Helloworld Cambridge.

For Sharp, the day trip to Adelaide Hills stood out. ‘We had a walking tour around Jurlique farm, checked out beautiful accommodation such as Sequoia Lodge and Mt Lofty House, then enjoyed a tasting experience at Grunthal Brew, featuring local food, wine and beer,’ Sharp recalls.

Parker says a personal highlight was exploring Adelaide Central Market with Food Tours Australia. ‘We sampled some fabulous food and our guide was extremely knowledgable about where the food is grown and comes from, the history of the market location and the background stories of the stall holders.’

‘Ramping up’ trade activity in New Zealand

Daniel Wright, distribution and partnerships manager New Zealand, international with Tourism Australia, says the completed trip also signified a serious ramping up of trade activity in this market. He says TA partnered with the South Australian Tourism Commission on the famil and looks forward to working with state and territory partners for similar activity.

‘We are continuing our successful on-line events and we’ve had solid feedback from our Australia on Tour events in November. Now we are committed to building up our support and relationship with Aussie Specialists even more in 2023 – and getting advisors in-destination to experience what Australia has to offer is obviously a key part of that.’

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