Avoca Caves, New South Wales Avoca Caves, New South Wales

Tourism Australia says 'Don't Go Small. Go Australia'

Tourism Australia yesterday launched a new campaign in New Zealand to encourage Kiwi travellers to book their next big holiday in Australia, now that two-way quarantine-free travel has resumed across the Tasman.

Tourism Australia managing director Phillipa Harrison says the Come and Say G'Day - Don't Go Small. Go Australia campaign will run across TV, print, digital and social channels in New Zealand and feature some of the country's most iconic destinations and hidden gems.

'With trans Tasman travel back on the cards, we're asking Kiwis to think big about a holiday in Australia and Come and Say G'day.'

Pre-Covid, New Zealand was Australia's second largest source market for international visitation and fourth most valuable for spend. Of the 3.1 million New Zealanders who travelled internationally during 2019, 1.4 million travelled to Australia.


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