Based in Emerald in Central Queensland, Macfarlane will lead the continued implementation of CHDC’s Visitor Economy Action Plan 2025-2028.
She has worked extensively in the industry across marketing, product, business development, and travel writing. Her career includes senior roles with JUCY, Adventure World, and 1Cover, as well as editorials for leading tourism publications, destinations, and operators.
The Central Queensland Highlands’ visitor offering includes some of regional Queensland’s most appealing natural attractions, including Carnarvon Gorge, the Sapphire Gemfields, and Blackdown Tableland, alongside regional towns, events, outdoor adventures, and local stories.
Macfarlane replaces Roger John, who has retired.
