The Experience, at the historic Cadbury factory site in Claremont, is forecast to welcome 431,000 visitors a year, inject over $120 million into the Tasmanian economy annually, and support more than 300 construction jobs and over 200 ongoing roles.
The attractions will be an innovative experience that uses storytelling and technology to bring the magic of chocolate-making to life.
Tourism Industry Council Tasmania CEO Amy Hills says that in order for Tasmania to remain competitive as a visitor destination, it needs to support the type of experience, innovation and creativity that the Experience offers.
‘For our industry to go from strength to strength we need to keep innovating and keep investing in attractions. This is a once-in-a-generation opportunity to tell the Cadbury story properly and authentically.
Ninety five per cent of the project cost will be privately funded, with existing government support providing the confidence for its future success.
The project is due to be complete by September 2028.
