The town of Marshall, French Broad River (Photo: VisitNC The town of Marshall, French Broad River (Photo: VisitNC

Visit North Carolina

Visit North Carolina has launched Dream Big in Small Town NC, an initiative to boost economic recovery by attracting travellers and potential workforce to small towns in 16 counties facing population loss.  The campaign showcases natural beauty and small-town charm in places with special challenges resulting from the pandemic.

Created by the General Assembly as the Rural Tourism Recovery Pilot Program, Dream Big will draw attention to the people, places and businesses in three distinct regions – the Scenic Mountains, Northeast Lakes & Rivers, and Inner Banks.

‘Our efforts centre  on showcasing local landmarks, memorable experiences, distinctive lodging, dining and shopping with the goal of an economic infusion from visitor spending,’ says Wit Tuttell, Visit NC’s executive director.

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