Michael Cassis Michael Cassis

Oklahoma debuts down under

Oklahoma Tourism has debuted in the Australia and New Zealand market with the appointment of Linkd Tourism to handle trade, PR and marketing activity.

Michael Cassis will lead the trade development and marketing programme positioning Oklahoma as the heart of Route 66.

‘Located at the heart of Route 66 and just 98 miles from Dallas Fort Worth Airport, the state has a multitude of self-drive experiences, blending our spectacular outdoors, BBQ flavours, current western cowboy culture and abundant Native American history into road trip itineraries,’ says Todd Stallbaumer, trade development manager at Oklahoma Tourism.

Oklahoma took part in the Australia leg of the Visit USA road show earlier this year following 10 years of steady growth in Australian and New Zealand consumer spend within the state.