Following on from the tournament’s closing, the series pairs real moments shared by visitors with the landscapes, communities, and experiences waiting to be explored beyond the host cities.
‘The World Cup created an extraordinary opportunity to showcase the energy, authenticity and welcoming hospitality of the United States,’ says Fred Dixon, president and CEO of Brand USA.
‘Insights from our AI-enabled trip planning hub showed that fans wanted to experience much more than the matches, planning road trips between host cities and visits to national parks as part of their journeys. ‘More to Love’ builds on that interest by thanking travellers for coming, reminding them how much remains to be discovered and inviting them back to explore even more, from all 50 states, five territories, and the District of Columbia, to our 63 national parks and the extraordinary landscapes and landmarks that distinguish our nation.’
