The partnership will be led by Craig Farrell, co-founder and director of sales at La Collection, who will oversee travel trade representation, education and sales initiatives across the market.
La Collection will showcase West Hollywood’s hotels, dining, vibrant arts and culture, shopping and nightlife to ANZ’s luxury and entertainment travel sectors. The appointment reflects Visit West Hollywood’s deliberate, targeted approach to growing awareness and sales within specific high-value travel trade segments in this region.
Farrell says West Hollywood is one of the most distinctive destinations in Los Angeles, with an identity built on style, culture, nightlife and a genuinely inclusive spirit.
The travel trade appointment complements Visit West Hollywood’s ongoing public relations and media representation in Australia and New Zealand through Canuckiwi, which was announced in 2025. Canuckiwi will continue leading consumer and trade media relations, publicity and communications across both markets.
