A boat trip on the jungle-fringed Navua River with the return journey in a tyre tube is just one aspect of a new tour presented at Fijian Tourism Expo.
The River Tubing Fiji experience also includes a visit to a remote village, a swim at a waterfall and riverside lunch.
A new tour puts the focus on a successful initiative that empower Fijian women and communities, while at the same time gives visitors an insight into an emerging coffee enterprise in the country.
Bula Coffee Fiji has been working with villages that harvest wild growing coffee for the last 10 years but only launched the Crop to Cup Coffee Tour about a month ago.
Fiji Airways is planning to promote Savusavu (on the island of Vanua Levu) and Taveuni to trade this year to help disperse New Zealand visitation beyond the tried and familiar destinations of Fiji.
Sheryn Ambler, regional GM Fiji Airways, New Zealand says the airline’s future loads from this market look strong, but one problem Kiwis have is finding accommodation in destinations such as Denarau and the Coral Coast.
Ensuring that the range of experiences and products grow in line with expected demand is a key priority for Tourism Fiji, says chief executive officer Brent Hill.
Well known hotels around Denarau and the Coral Coast are already showing a sharp revival since Fiji reopened late last year.
Tourism Fiji’s agent incentive campaign, which was set to be in place until April 30 or until all 120 reward tickets had been secured, has ended in just over three weeks due to the overwhelming number of entries from agents across the country selling Fiji to their clients.
The ‘Sell Fiji Airways and we’ll shout you a ticket to Happiness’ was launched on 14 March as a celebration of New Zealand’s borders opening to Fiji for the first time in two years.
The ‘Covid pause’ of the last 20 months has given time for one of Fiji’s best known tourism operators to rebrand and refocus.
Pacific Destinations Fiji is now TEWAKA, with a logo designed around the mangrove plant in the form of a Fijian Tapa design.
Demand for a Fiji holiday has seen 66% of all international outbound flights from Australia in October being booked directly to the destination and accounting for 29% of all flights being made, second only to domestic travel.
Hotels and resorts are seeing significant bookings for multi-generation families. Many resorts are booking out, and according to one of Australia’s largest online travel agencies, 39% of all bookings made to Fiji have been made for December and 29% for January, with 2022 quickly filling as well, which is a real boost for the tourism industry after two years of virtually no tourism.
With Fiji announcing it will reopen to international travellers from 1 December 2021, the destination is being promoted as being ideal for multi-generational family reunions.
Fiji has an abundance of private villas and residences, fit for large families and groups. By booking a private villa or residence, clients can create the true feeling of a home away from home.
Vomo Fiji has six contemporary Fiji style residences. The entire island can be booked private use.
Moves are afoot to have four UNESCO Geoparks established in the Pacific, a development expected to boost tourism in a sustainable way while focusing on not only geology but also culture.
It is possible that these and others may form a ‘Geopark trail’ around the Pacific.
At a South Pacific Tourism Office (supported by the South Pacific Community, SPC) webinar this week, it was noted that a number of steps needed to be taken at all sites (some more than others) before a submission could be made to UNESCO.
After the recent announcement of Fiji’s borders opening on 1 December, hotel and resort bookings have soared.
The industry has seen tremendous momentum and record bookings, predominantly from families looking for a reunion, couples wanting to escape and groups looking to celebrate missed milestones.