‘Refund uncertainty’ is having a major impact on traveller’s confidence and bookings in 2021, according to a recent study by Amadeus.
The survey of 5000 travellers across the world shows that 81% of respondents feel the increased risk of cancellations due to the pandemic is a barrier to booking travel this year, with refund uncertainty (46%) and the inconvenience of the refund process (38%) topping concerns when a flight is cancelled.
Airline apps are among the key drivers in the digitisation of travel and need to be designed to allow for a seamless and frictionless customer experience, says Lance Batty, regional director, South Pacific at Amadeus.
‘The more that customers are able to do on their own device, the less physical contact is required in shared spaces – something which many customers will be averse to after at least a year of concern about virus transmission vectors and avoiding public spaces,’ he says.
Survival remains the imminent challenge for business travel agencies right now, according to a report just released by Amadeus late 2020.
However the Reboot. Recharge. Rethink Business Travel research also shows the ‘most voted’ business travel evolution in APAC was a predicted shift from unmanaged to managed travel. This is obviously a trend that will benefit travel management companies.
Travel sellers and providers will need to get creative with deals and packages to provide the experience domestic tourists are seeking, says Amadeus following the results of a recent survey by the company.
‘Customised leisure travel experiences win out over pre-packaged leisure travel options, with 54% of Australian and New Zealand travellers preferring to curate their own holidays with or