Thursday, 02 July 2026 01:47

Viva Expeditions revamps Taste of Morocco itinerary

Viva Expeditions has relaunched Taste of Morocco with a 14-day premium journey from Casablanca to Marrakech, for clients who want to experience the country through its food and culture.

The itinerary visits many of the same destinations as Viva's Ultimate Morocco tour, including Chefchaouen, Fes, the Sahara Desert, Ait Ben Haddou and Marrakech, but with a stronger focus on hands-on experiences.

Culinary inclusions are a centrepiece of the new longer itinerary. Travellers take part in cooking classes, a Moroccan pastry workshop and a Berber cooking experience, alongside a street food tour in Marrakech, and visits to local markets.

The journey also incorporates a dinner with a local Fassi family in Fes and time spent with Berber communities in the Atlas Mountains.

Viva Expeditions Africa product manager TanyahGurtin said the revamped itinerary gives agents a stronger way to sell Morocco to clients looking for more than the standard sightseeing route.

The full itinerary is available here