Monday, 06 March 2023 00:17

Signature Experiences

Now is the right time to be spiking the curiosity of the New Zealand market and providing premium options for clients seeking something different, says Karen Fitzgerald, Tourism Australia’s general manager experiences.

‘We speak to the curious. People may have looked further afield in the past but one thing Covid has done is made many of us look differently at our backyards. They realise there are many experiences they hadn’t considered in the past and now they are keen to discover them.’

Published in Australia

A famil undertaken recently by seven Aussie Specialist Agents out of New Zealand held extra significance in being the first trade famil hosted by South Australia since the Covid pandemic began.

The South Australia itinerary was designed to showcase the state as a one stop destnation for world-class wine, gourmet food and produce, natural scenery and wildlife.

Published in Australia
Thursday, 26 May 2022 05:04

Kiwis welcomed at ATE

To kick proceedings off, Tourism Australia and Destination New South Wales hosted a New Zealand welcome cocktail function at The Pavilion in the new Crown Towers, Sydney.

Published in Paparazzo
Thursday, 26 May 2022 04:44

Opportunities for trade in Australia

Now is an ideal time for Kiwis to discover that they don’t know Australia as well as they think they do – and for the trade here to take advantage of that, says Tourism Australia’s executive general manager commercial and business events, Robin Mack.

Nine New Zealand wholesalers / product managers plus five ‘lux buyers’ and a small media contingent were in in Sydney now for the Australian Tourism Exchange (ATE 2022).

Published in Australia

A new consumer attitude to travel arising from being locked down and having savings to spend is one of the key trends being focused on by Tourism Australia, says managing director Phillipa Harrison.

Speaking at a press conference during the Australian Tourism Exchange (ATE 2022), Harrison noted that people don’t want discounts, they want experiences.

Published in Australia

Tourism Australia yesterday launched a new campaign in New Zealand to encourage Kiwi travellers to book their next big holiday in Australia, now that two-way quarantine-free travel has resumed across the Tasman.

Tourism Australia managing director Phillipa Harrison says the Come and Say G'Day - Don't Go Small. Go Australia campaign will run across TV, print, digital and social channels in New Zealand and feature some of the country's most iconic destinations and hidden gems.

Published in Australia
Tuesday, 14 December 2021 03:37

ASP adds second tier

Tourism Australia has introduced a second tier to its travel agent training in New Zealand with the introduction of the Premier Aussie Specialist Program.

The premier membership category acknowledges destination expertise, inside knowledge and strong ties with the Australian travel industry with an established record of selling Australia.

Published in Australia

Access to information will be more important than ever for travellers when they start moving again and the industry as a whole needs to work to ensure the consumer can move with confidence, says James Marshall, vice-president global air account management with Expedia.

Speaking at CAPA Live, Marshall was responding to a question put by moderator Trent Banfield, international operations and aviation manager at Tourism Australia. Banfield noted that travellers might be more confident being able to call someone to help them get through any difficult situation.

Published in Hot Topics
Thursday, 08 April 2021 03:33

TA campaign to attract Kiwis

Tourism Australia is kicking off its first international campaign in more than a year today to remind New Zealanders of the experiences that await them across the Tasman.

Tourism Australia managing director Phillipa Harrison says she hopes New Zealanders will make the most of the two way bubble that starts on 19 April and enjoy being the first international travellers back to Australia. That theme is evident in the campaign theme - 'Be the First'.

Published in Australia
Thursday, 10 December 2020 00:41

Aussie push to lure Kiwis

A new campaign just launched by Tourism Australia aims to lure young New Zealanders across the ditch by showcasing the adventures and experiences they can have while working and travelling in Australia. The young Kiwis are being urged to take a working holiday and gain employment in sectors such as agriculture, tourism and hospitality.
Australia's Tourism Minister, Simon Birningham, says with travel from across the Tasman back in play this is an opportunity to entice New Zealanders to take a longer stay in Australia and

Published in Australia
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