Trade rocks to Elvis viewing Featured

Members of the Auckland travel trade were treated to a special screening of the new Elvis movie last week, with the message that it is likely to fuel interest in USA – Memphis in particular.

Chris Ingram, director Australia - New Zealand of Memphis Tourism, says figures show that some 20,000 Australians travelled to the US in May alone, compared with 12,500 Kiwis who have headed to the destination year to date.

‘I think the New Zealand market will take off now and Memphis is well poised to take advantage of that.’

He says a lot of people are looking beyond gateway cities in America and the Baz Luhrmann directed Elvis highlights not only rock ‘n’ roll but also the soul and blues that have come out of Memphis.

‘Although the movie was actually filmed in the Gold Coast, Memphis looms large. Places like Beale Street and Graceland feature strongly.’

The event was sponsored by Memphis Tourism with airline partner Delta Air Lines.