Love is working from the Tourism Central Otago office where she will oversee the coordination of messaging and trail related promotions. The goal is to grow visitation where there is availability, plus extend off-peak travel and length of stay.

Prior to joining the team Love held tourism marketing roles in the UK and most recently in New Zealand with Haka Tours.

Tourism Central Otago general manager, Dylan Rushbrook says a major strength of the Otago area as a trails and cycling destination is the diversity and range of options available; from New Zealand’s original Great Ride the Otago Central Rail Trail, the Clutha Gold Trail, Roxburgh Gorge Trail, through to backcountry trails, downhill tracks and short walks.

‘In early 2021 the new Lake Dunstan Trail between Cromwell and Clyde is set to open meaning there is literally something for everyone at every level.’