The Cook Islands and (to a lesser extent) Australian bubbles have at least provided some green shoots in a challenging time and led to a change of attitude amongst brokers, says Steve Lee, director at NZ Travel Brokers.
A number of members have also found success in domestic travel, events and conferences – something they should not abandon when more borders open, Lee adds.
‘It’s a bit like only selling socks in a menswear shop, but at least our brokers are actually selling something instead of only handling credits and refunds.’
By Steve Lee, NZ Travel Brokers
In some circles it’s being called the ‘Great Travel Depression’ and at the end of 2020 it was estimated that Covid would have cost 197 million jobs and cost US$5.5 trillion globally.
Like the rest of the world, we’re hurting, and we’re a long way off getting back to anywhere like normal. (I use that word loosely, as ‘normal’ is pretty much extinct in our industry.)
Claudia Moir, a long term resident of Mangawhai and travel broker with NZ Travel Brokers, has launched a new venture to tap into the domestic market.
Mangawhai Adventures has package deals for individual travellers that showcase the best this region has to offer at affordable prices. The packages can be customised and are commissionable for travel agents and brokers.
Fiji has set out a guideline to restart tourism, utilising VIP (Vacation in Paradise) lanes, that will see arrivals from Australia and New Zealand ‘holidaying in a manner that is carefully controlled and safely insulated’.
It’s not quite ‘business as usual’ but New Zealand retailers and wholesalers say that their clients are still not only enquiring about travel but also booking despite the publicity around coronavirus.
Walking the walk and not just talking when it comes to sustainability and limiting any negative impact on environments and communities is one of the big focus points for NZ Travel Brokers after the group’s conference this year.
Brokers who effectively tell their story and highlight their points of difference will reap the rewards in business, delegates at a major conference in Taupo were told over the weekend.
Famil trips before the Queensland on Stage trade workshops were designed to show Kiwi travel agents that there is more to the state than they may think – no matter how many times they and their clients have previously visited.
A trip into Queensland’s Outback, for example, proved that there is more to Queensland than the coast.
Hosted by Peter Homan of Outback Queensland, Kiwi delegates Lynne Sinclair and Yvonne Wilson of NZ Travel Brokers, joined by Sally Bird of Outback Queensland had three days to explore three different locations.