The same OTA reports that it saw a spike in searches of Fiji on 11 October, just one day after the announcement of the country’s borders opening. The platform’s data also showed more than half of all bookings accounted for families travelling, while just over one third accounted for two adults or couples. The tourism hotspot of Nadi was the most searched by Australians, with enquiries also for island properties such as Castaway Island, Yanuca Island, Mana Island and Momi close behind.
A trend that has changed drastically since the pandemic is length of stay. In 2019, travellers stayed in Fiji for an average of five nights, now since bookings have been coming through, the average length of stay has increased to nine nights.
Brent Hill, Tourism Fiji CEO says the trends the organisation has seen from Australia have been more than it could have hoped.
Fiji has the Care Fiji Commitment, a WHO-approved standard of best practice health and safety measures for tourism. Every resort, hotel, hospitality establishment or experience which is part of the Care Fiji Commitment has 100% of their staff fully vaccinated and a wellness ambassador who is responsible for rolling out the highest level of health and safety across the business.