New Zealand sales and marketing manager, Sonny Rivers, says the trend for consumers is to plan their tours around experiences rather than just looking at costs. ‘So this is our response to that, we are getting more experience providers in front of the trade.’ The Samoa roadshow will visit Wellington on 13 August, Tauranga 14 August, Hamilton 15 August and Auckland 16 August.
Some 15 suppliers are expected to display and promote their wares. Rivers says the New Zealand market is clearly keen to reconnect with Samoa after a slight lull in 2017. June was up about 15% on the same period last year and the year on year figures show an eight percent rise. Rivers says agents can expect a number of prize draws – including about four fully inclusive trips and the same number of accommodation only prizes. Both Air New Zealand and Samoa Airways will be at the event. samoatourism.org/roadshownz/