Working with agents to tailor make packages for their clients has become a successful strategy for Inspired New Zealand Tours as domestic passengers look for something bespoke in a domestic holiday.
Director John Gregory says groups can be as small as six, benefiting on a personal level by touring with international standard drivers and guides.
Destination Queenstown will launch a ‘dream, plan, book’ winter campaign on 1 June to stimulate demand for Kiwis to travel post-lockdown.
This includes a new hero campaign video that showcases the Queenstown winter experience, followed by targeted promotional content to communicate Queenstown’s offering and deals to different segments. Hero product and member deals will then be promoted to drive traffic to queenstownNZ.nz and generate referrals.
New Caledonia Tourism has a new trade website and e-learning platform for travel agents.
Designed to grow agents’ knowledge and understanding of New Caledonia, both the website and platform feature practical information to engage the industry with the South Pacific archipelago.